Mossley Heritage logo in white on black. The logo is formed from the letters M and H and forms the silhouette of industrial buildings and a mill chimney. Beneath the mark sits the name in all caps in a weathered looking sans serif typeface.

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Getting industrious with a new brand for a local history organisation.

Mossley Civic Society needed help creating a new website to support their brilliant Mossley Heritage Trails, but it quickly became apparent that the site had to be much more than just that.

The civic society also managed and ran the Mossley Heritage Centre and archives along with a whole host of events celebrating the heritage and history of this industrial town. So the site ran the risk of being quite confusing about what exactly it represented!

Client: Geeks for Social Change
Web development: Geeks for Social Change

Mossley Heritage was created as a brand to encompass all that the society did, allowing them to highlight the history of Mossley, the ways the local community could visit and get involved themselves.

The brand makes use of lovely local illustrations by a civic society member which give a more personal connection to the area and add a softness and warmth.

Three poster designs using three accent colours, all are mostly white backed, with black logo and vintage typography. Soft colours highlight some type, some details and some hand drawn illustrations.

With the civic society in mind, we kept the look very minimal using very characterful open source typefaces and a simple colour palette so it would be a doddle to keep things looking great in the future.

Sample of the brand guidelines for Mossley Heritage showing the variety and ways it can be used.

Vintage style graphics across their print and web add energy and highlight some of the local stories you can learn about by visiting the centre or taking one of their heritage trails.

The visual identity was rolled out across the brilliant new website built by Geeks for Social Change, and across the exterior signage of the heritage centre and the heritage centre’s leaflets.

Mossley Heritage website – homepage represented here. Mostly a white design with sections of soft blue colour, strong black type throughout, brought to life by subtle local illustrations.
Mossley Heritage website demonstrated in a responsive state for a tablet device. This page highlights the centre itself using a soft purple accent, and a purple treated image of the exterior.
Mossley Heritage website demonstrated in a responsive state for a mobile device in multiple lozenge shapes. This page highlights the centre itself using a soft purple accent, and a purple treated image of the exterior.

As a small, voluntary, community group we were not at all familiar with the technology to set up a website. Kim and Mark were patient and inspirational and helped us through the process with creativity and flair, encouraging our ideas and explaining everything carefully. We were immensely grateful for the work that went into the logos and branding and are tremendously pleased with the website which is brilliant and has proved very popular.

Dyllis Wolinski
Mossley Civic Society